Keith Brandtjen

User experience is a mix of what I love and who I am.

 
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Work Examples


Logixboard

Landed Cost Dashboard & Analytics Redesign

Case Study

Landed cost analytics dashboard

Problem:

  • Landed cost data is key to decision making for shippers and we didn’t offer this report. The existing analytics offering was built in a 3rd party tool and hosted in our product but it never followed the patterns of our design system. The result was poor design and an inconsistent experience.

Highlights:

  • Created a new analytics design system that could be applied to the new ‘Landed Cost’ dashboard as well as all existing dashboards.

  • Regularly met with top 5 customers to identify use cases and user goals of the landed cost dashboard. Regularly presented prototypes where feedback provided key insights for iteration and final result.

  • Took the initial code from engineering and used Cursor to apply the design system to the Landed Cost dashboard and make production-ready.

Full Case Study Coming Soon - Please REach out For more Details


Tariff Lookup

Case Study

Problem:

  • In 2025, constant change in tariff policy sent shippers into a frenzy trying to understand how much it would cost them to import goods. They quickly needed a trusted tool that would give them the fees, duties and exemptions related to their goods and the country they were importing from.

Highlights:

  • Partnered closely with engineering and PM to have an MVP out to our customers within one sprint. Evolved this feature rapidly as we got a better understanding of the dataset and added more configurations that would provide better estimates of costs.

  • Developed the country comparison feature which became a key differentiator from other tools in the market.

  • Quickly providing a tool for our customers and in turn, their customers made us a stronger partner, not just a service and brought a sense of control to their supply chain at a tumultuous time.

Full case study coming soon - Please reach out for more details


Shipwell

Freight Invoice Settlements

Case Study

Problem:

  • Carriers did not have a way to submit invoices to shippers once a shipment was delivered. Every shipper has a different process for reviewing and reconciling these invoices. Shippers and carriers need a way to resolve disputes without resulting to phone calls or long email threads.

Highlights:

  • Conducted a week-long design sprint with members of engineering, design, sales, CS and customers to expedite the design process and focus the design vision.

  • Executed a design that was developed into an MVP and released to customers but was able to scale as we iterated and added in enhanced features for more complex workflows.

  • There was rapid adoption of the feature resulting in a 35% monthly growth rate and current metrics show 4000 invoices/week being processed.


Supplier Portal

Case Study

Problem:

  • Customers do not have a way to collaborate with their vendors in the platform. That lack of visibility into the status of PO’s creates blind spots in the lifecycle of an order. Both parties end up being reactive to issues rather than managing by exception and proactively resolving issues ahead of time.

Highlights:

  • Created multiple iterations of a prototype to simulate the interaction between both parties. Presented this prototype to customers, engineering and internal stakeholders to gain feedback.

  • Narrowed in on an MVP design that would allow our engineering team to meet a customer deadline as well as meet the customers functional requirements.

  • Aligned my designs with the product roadmap in order to allow the feature to scale from the MVP into a more advanced feature without rearchitecting the existing UI.


 

Primary Persona


 
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Who: Keith Brandtjen   

Where: Austin, TX  

What: Senior Product Designer  

Why: To Solve Complex Problems With Design


Needs/Goals

  • Good Vibes

  • Craft Incredible User Experiences

  • Self Directed, Lifelong Learning

  • Always Growing

  • A Focus on Users

  • Collaborative Work Environment

  • Some Music to Groove to

Behaviors

  • Great Listener

  • Warmth and Kindness

  • Passionate

  • Find Design In Everything I Do


Pain Points

  • Mean People

  • Lack of Innovation

  • Running Out Of Coffee

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Let's Collaborate!

 

Contact Me

Please contact me if you would like to discuss working together or just have a conversation. Thank you for visiting my page!